How Spiritual Coaches Make Money
Many of our clients integrate their spiritual practice with their business. When you mingle spiritual teachings with business, there will be times when you need to address how others perceive you as a “spiritual person” and how that relates to you charging (or not) for your services.
There is a common misconception out there that to be truly spiritual means being “poor,” and some do choose a vow of poverty as a part of their spiritual path but that does not then mean that those who are financially successful are somehow “less spiritual.”
Unfortunately, the spiritual community often promotes struggle and hardship through limiting beliefs about money.
And maybe you are one of them.
In this article, I want to focus mainly on your own mindset on this issue. One way to work around this is simply a change in perspective. Instead of thinking you are charging for “spiritual teachings,” which is actually quite intangible, think in terms of the real-world application. In other words, what specific problem are you addressing with your particular application of the spiritual teaching?
As soon as you address a real-world problem, you will find it much easier to charge for it. Your clients aren’t just buying your knowledge, they are buying your solution.
For example, when you hire a plumber to fix a leaky sink, you’re not really buying their expertise, but the fix to the problem.
In order to distill your teachings down to it’s more practical elements, you have to clearly identify your target market and niche.
Your target market is who you serve, your ideal customers, often referred to as the ‘”who.”
Your niche is often referred to as “what” you offer. With your niche, it’s crucial that you primarily focus on the transformation that you offer, the specific solutions to their specific problems, and that, to a lesser extent, you focus on the specific tools (coaching, consulting, etc.,) that you use to get them through the desired transformation.
It is basically impossible to encourage prospects to engage with you and your business if you aren’t able to articulate who they are and how you can help them using language that they understand. Making the spiritual teaching practical does not “water it down,” it simply makes it more accessible, to more people. It is the ultimate act of compassion.
I am not saying you need to abandon the ethereal and esoteric aspects of your teachings. I am saying, look at in from your client’s perspective. Even if they come to you saying they are in need of your spiritual guidance on the “higher” level, the reality is that they are coming to you because something in their worldly life isn’t working, whether that be in their work, relationships, financial lives, or something else.
At the Holistic School of Business, we teach our clients that when you put your customers first by focusing on specific solutions to their specific problems, you are engaged in an act of kindness and compassion that will transform the lives of your clients, as well as your business, from the inside out.
In our free “Ultimate Abundance” training, I’m going to show you why clarifying your target market and niche is one of the 5 essential transformations most heart-centered entrepreneurs need to make in order to build a successful business. In fact, it is the very foundation for success.
In this training, you’ll also learn about the other 4 transformations as well. Specifically, you’ll learn how to create a high-end program and how to create a selling system to quickly enroll your ideal clients into it. In fact, I’ll be showing you exactly how to create a system that can generate $10,000 to $100,000 per month or more in your business! And best of all, we do this using holistic and mindfulness-based strategies that ensure you remain in alignment with your authentic self. In other words, you’ll learn how to inspire your ideal clients to say “yes” to working with you, and it doesn’t have to be salesy, it doesn’t have to be pushy, it can be a reflection of who you truly are.